WWI Cultural Trail 導覽手冊、地圖 by Martino Spreafico

WWI Cultural Trail 導覽手冊、地圖 by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 印刷設計 Competition Category.

鐵印刷· 2022

WWI Cultural Trail 導覽手冊、地圖

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

A' Design Award 鐵獎 Winner in 印刷 Category

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Verified Award Winner

Verify Award Status for #136363

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Colors

The Design

About WWI Cultural Trail 導覽手冊、地圖

《第一次世界大戰文化古道》係一本附有摺疊地圖嘅導覽手冊,介紹意大利阿爾卑斯山其中一條山徑。書本共94頁,尺寸為185乘235毫米。書本最後一頁用摺紙方式收納一幅比例為1比25000嘅地圖,展開後尺寸達700乘700毫米。書中詳細描述咗古道嘅八個路段,包括長度、海拔同所需時間。舊照片、詩歌同短文重現咗當年喺呢座山脈發生嘅第一次世界大戰歷史。深綠色調配搭打字機風格字體,營造出濃厚嘅時代氛圍。行山人士喺路途上只需攜帶較輕便嘅地圖部分即可。

The Recognition

About the A' Design Award 鐵獎

WWI Cultural Trail 導覽手冊、地圖是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計WWI Cultural Trail 導覽手冊、地圖將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。WWI Cultural Trail 導覽手冊、地圖因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari