銀 平面 · 2022
Type Specimen Alskar 字體
by Paul Robb and Moira Bartoloni
- A' Design Award 銀獎 2022 in 平面
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 43,000
- Verification code E2805DAE65 · Verify this award
Colors
About Type Specimen Alskar 字體
Alskar sans 是一款優雅的當代寬無襯線字體，具有強烈的風格幾何真實對比，借鑒了美學並代表了不斷變化的當代美學。字體樣本印刷為報紙A2（折疊後以A4發送），呈現出具有現代感和體驗的字體。
About the A' Design Award 銀獎
Type Specimen Alskar 字體是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Type Specimen Alskar 字體將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Type Specimen Alskar 字體是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Image Credits
- Paul Henry Robb
