Can You See the Music 動態標識 by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2022

Can You See the Music 動態標識

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music 動態標識

為李斯特室內樂團創作的作品是一個以音樂為驅動的動態品牌標識，旨在復興樂團的視覺外觀。它的創造者發明了一種替代的音樂語言，透過這種語言，任何旋律都可以在定義的指導方針內可視化。這個標誌允許樂團的每個成員建立自己的個人化標誌，與他們最喜歡的曲目相關。此外，由於客製化開發的標誌設計應用程序，甚至觀眾也可以成為身份更新過程的積極參與者。

The Recognition

About the A' Design Award 銀獎

Can You See the Music 動態標識是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Can You See the Music 動態標識將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Can You See the Music 動態標識是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions