銅 印刷 · 2022
Coach the Coaches 足球指導手冊
by Natasha Mozz
- A' Design Award 銅獎 2022 in 印刷
- CLIENT: Adidas
- Estimated Number of Design Views: 16,826
- Verification code 6D2C95E8E3 · Verify this award
Colors
About Coach the Coaches 足球指導手冊
《教練的教練》係一本專為10至14歲球員設計嘅足球訓練指導手冊。呢本指導手冊係為足球教練編製嘅,方便佢哋喺日常訓練工作中應用呢個訓練計劃。原本文字量繁多嘅資料,經過重新整理後,轉化為以資訊圖表為主嘅清晰指引。大膽鮮明嘅色彩配搭有助於喺各個章節之間輕鬆導航,而每頁側邊色板嘅長度就標示咗相應嘅子分類。足球場網格同技術指引構成咗整體視覺風格嘅基礎。
About the A' Design Award 銅獎
Coach the Coaches 足球指導手冊是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Coach the Coaches 足球指導手冊將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Coach the Coaches 足球指導手冊出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Press Kit
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
