Now 专辑封面设计 by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Now 专辑封面设计

by Yijia Xie

Client: Yijia Xie

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now 专辑封面设计

《Now》係為一位音樂人創作嘅專輯設計,佢嘅六首歌講述關於夢想、成長同愛嘅故事。每首歌名入面都揀出一個有意義嘅漢字,例如宇宙、雨、信、眼、月同星。呢啲字結合數碼拼貼同生成式編程嚟創作。揀選出嚟嘅元素會輸入到電腦程式入面,生成出成千上萬種唔同嘅圖案,令每一份包裝都獨一無二。正方形尺寸為4.25乘4.25吋。呢個項目包括六款封面設計、一本歌詞冊同專輯包裝。

The Recognition

About the A' Design Award 鐵獎

Now 专辑封面设计是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Now 专辑封面设计將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Now 专辑封面设计因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie