Miepu Diary 角色插畫 by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2022
Miepu Diary 角色插畫
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #137762The Design
About Miepu Diary 角色插畫
《咩噗日記》係一套將現代潮流文化同經典兒童故事結合嘅角色插畫作品。主角係多多,一隻勇敢又幸運嘅兔仔女仔,同一隻肥嘟嘟嘅貓仔一齊出現。四個世界知名嘅童話故事被重新演繹成四幅主題插畫,以現代風格手繪而成。呢啲插畫可以應用喺海報、服裝同相關產品上面。目標係創造一個可愛時尚嘅角色形象,將童話故事同當今潮流時尚連結埋一齊。
The Recognition
About the A' Design Award 鐵獎
Miepu Diary 角色插畫是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Miepu Diary 角色插畫將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Miepu Diary 角色插畫因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
- Tags
- Hand drawing, illustration, fairy tales, and fashion trends.
- Design Challenge
- In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
- Research
- Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
- Inspiration
- The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
- Operation Flow
- Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.
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