Chinese Festivals 插畫系列 by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2022

Chinese Festivals 插畫系列

by Chunli Zhou

Client: Northeastern University of China

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #137793

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Festivals 插畫系列

《中國節日》係一系列以中國傳統節日為主題嘅插畫作品。呢個系列涵蓋咗農曆新年、端午節、中秋節同重陽節。畫面入面展示咗鞭炮、龍舟、糭子同茱萸等富有節日氣息嘅元素。主色調嘅揀選都配合番各個節日嘅氛圍。呢啲插畫以數碼繪畫軟件繪製,並以800乘800毫米嘅尺寸列印。設計目的係以當代視覺風格呈現傳統節日文化。

The Recognition

About the A' Design Award 銅獎

Chinese Festivals 插畫系列是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chinese Festivals 插畫系列將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chinese Festivals 插畫系列出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members: Design direction: Huo Kai, designed by Zhou Chunli
Image Credits: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.