Little Fairy 插画系列 by Tingting Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2022

Little Fairy 插画系列

by Tingting Jing

Client: Northeastern University of China

A' Design Award 銅獎 Winner in 平面 Category

10,110

Verified Award Winner

Verify Award Status for #137892

View at A' Design Award Press Release Award Badge

Colors

The Design

About Little Fairy 插画系列

《小仙子》係一個將花朵擬人化為身著旗袍（中國傳統服飾）女性嘅插畫系列。每個人物形象都係基於對唔同花卉所蘊含嘅性格同情緒嘅研究而創作出嚟。畫面运用電腦向量軟件繪製而成。每個場景四周都設有畫框，營造出窗戶嘅意象，令畫面更具空間深度感。畫框兩側嘅圖案取材自中國傳統紋樣，並以浮雕形式呈現。呢個系列將傳統文化同現代設計相結合，藉此展現中國藝術之美。

The Recognition

About the A' Design Award 銅獎

Little Fairy 插画系列是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Little Fairy 插画系列將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Little Fairy 插画系列出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of illustrations of flower fairies, which are presented in the form of Chinese traditional dress cheongsam through the personification of flowers, and then convey the beauty of Traditional Chinese culture
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
Tags: Flower fairy series, flowers, Cheongsam, Republic of China, illustrations, relief
Production Technology: The series of illustrations are drawn by illustrators using computer software. The use of computer design using a high level of relief technology from the production, showing the details of an exquisite illustration.
Design Challenge: How to match the tonality of different flowers with the human images in the design process is a process worthy of in-depth study. In the design, keywords are extracted from different flower images and feelings, and then the keywords are matched with human beings for redesign
Research: Flower fairy series of illustrations will be in the image of Chinese traditional cheongsam women personified image design. After studying the characters, feelings and styles represented by different flowers, the designer used computer vector rendering technology to draw a series of flower personification. The work simulates the form of ancient people in the window in the way of frame, creating a proper sense of space in the picture. Meanwhile, in pattern design, both sides of the frame are redesigned according to traditional Chinese patterns, and presented in bas-relief form. Through print and Internet dissemination, so that people can better understand the artistic beauty of traditional Chinese culture.
Inspiration: Inspiration comes from the combination of traditional culture and modern design. In today's rapidly developing era, traditional culture should also be updated. Based on the association of different tonality of flowers, and then design their anthropomorphic images, the picture can make more people know and be familiar with the beauty of Traditional Chinese culture
Project Duration: Little fairy launched in China 2022.
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Art direction: Huo Kai, designer: Jing Tingting
Image Credits: Image #1 : Illustration Huo kai&Jing Tingting, 2022.
Image #2 : Illustration Jing Tingting, 2022.
Image #3 : Illustration Jing Tingting, 2022.
Image #4 : Illustration Jing Tingting, 2022.
Image #5 : Illustration Jing Tingting, 2022.