WineStax 可疊式紅酒架 by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 廚具設計 Competition Category.

銀廚具· 2022

WineStax 可疊式紅酒架

by BrandBase

Client: BrandBase B.V.

A' Design Award 銀獎 Winner in 廚具 Category

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Verified Award Winner

Verify Award Status for #137924

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WineStax 可疊式紅酒架

WineStax係一款專為家居使用而設計嘅可疊式紅酒架。每個組件都獨立運作，最多可擺放三支酒。組件之間以金屬夾扣連接，令接駁位不易被察覺，而整套系統最多可擴展至十個組件。每個組件由兩個三重六角形元件同一支兩端帶螺紋嘅連接柱組成，只需用手扭緊便可裝好。六角形嘅造型令酒架呈現輕巧而精緻嘅外觀。可擴展嘅設計令呢款紅酒架能夠因應唔同房間同收藏規模而靈活調整。

The Recognition

About the A' Design Award 銀獎

WineStax 可疊式紅酒架是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計WineStax 可疊式紅酒架將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。WineStax 可疊式紅酒架是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions & Packaging: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Tags: Winestax, stackable, wine rack, home decor, kitchen accessory,
Production Technology: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Design Challenge: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Research: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiration: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Project Duration: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operation Flow: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Team Members: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven