Carbon Research 品牌形象 by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2022

Carbon Research 品牌形象

by Sxdesign

Client: Carbon Research

A' Design Award 銅獎 Winner in 平面 Category

14,327

Verified Award Winner

Verify Award Status for #137997

View at A' Design Award Press Release Award Badge

Colors

The Design

About Carbon Research 品牌形象

《碳研究》係為一份喺碳中和背景下創立嘅學術期刊而設計嘅品牌形象。標誌將地球嘅意象同碳嘅原子結構相結合，以表達環保理念。線條嘅連接將地球嘅經緯線同電子軌道融合喺一齊，寓意開放嘅思維同更廣泛嘅交流。對稱同環繞嘅結構則反映出一個緊密團結嘅學術社群。呢個組合標誌會印製喺期刊封面同其他實體媒介上，即使喺20毫米乘5毫米嘅最小尺寸下，依然清晰可辨。

The Recognition

About the A' Design Award 銅獎

Carbon Research 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Carbon Research 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Carbon Research 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging: The combine logo can be print on the minimal size at 20mm x 5mm.
Tags: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology: It can be printed on magazine covers or other products.
Design Challenge: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents: Sxdesign
Team Members: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits: Sxdesign