Animal Deadee 郵票插畫 by Southwest Forestry University

Animal Deadee 郵票插畫 by Southwest Forestry University is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2022

Animal Deadee 郵票插畫

by Southwest Forestry University

Client: Southwest Forestry University

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #138674

View at A' Design Award Press Release Award Badge

Colors

The Design

About Animal Deadee 郵票插畫

中國有許多動物主題的郵票,但這是首次專門為雲南特有的珍稀動物而設計郵票。2021年國際生物多樣性保護峰會在中國雲南舉行。這個設計旨在透過這套郵票傳播中國政府的環保理念,呼籲全世界關愛地球家園。

The Recognition

About the A' Design Award 銀獎

Animal Deadee 郵票插畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Animal Deadee 郵票插畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Animal Deadee 郵票插畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many animal themed stamps in China, but this is the first time that stamps have been dedicated to rare animals endemic to Yunnan. The 2021 International Biodiversity Conservation Summit was held in Yunnan, China. This design intends to use this set of stamps to spread the Chinese government's concept of environmental protection, calling on the world to care for the earth's home on which we live.
Dimensions & Packaging: Stamp dimensions: Length 40mmx Width 30mm
Tags: Stamps, Illustration, Endangered Animals, Environmental Protection, Yunnan
Production Technology: Drawn stamp manuscripts are electronically color separated, electronically impositioned and plated to complete the plate making. Finally, it is done by offset printing.
Design Challenge: How to refine concrete animals into two dimensional abstract paintings with national characteristics is the most challenging part of the whole creation.
Research: In order to commemorate the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China, the team designed a lot of souvenirs, but the sustainability of the publicity was not ideal, and finally found that the stamps have a certain collection value, and the spread is relatively widespread, so the stamps were finally selected as a souvenir of this meeting. Illustrations reflect the local ethnic identity and cultural diversity, which is in line with the theme of biodiversity.
Inspiration: Due to modern human activities, many rare species are on the verge of extinction. Global climate anomalies and natural disasters in recent years have been a strong warning signal to humanity. It is hoped that the stamp will evoke human love for endangered animals and nature in the process of use. The design is inspired by Chinese poetry.
Project Duration: The project started in March 2020 in Kunming and finished in January 2021 in Kunming.
Operation Flow: Most of the animals on the stamps are endemic to Yunnan province, and the sight of these animals is reminiscent of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China.
Team Members: Sun Yi
Yao Xinnan
Yang Xiaoran
Image Credits: Image#1: Illustrator Sun Yi, 2020.