Chongqing 海报、纸袋 by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Chongqing 海报、纸袋

by Yueyang Mao

Client: Yueyang Mao

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chongqing 海报、纸袋

《重庆》係一套关于中国重庆呢座城市嘅海报系列。设计将当地著名地标同火锅食材结合埋一齐,例如洪崖洞、重庆大剧院同长江缆车,都同火锅锅底融合喺一起。画面仲有一只熊猫喺火锅入面沐浴,手揸住笋同葱,增添咗几分轻松幽默嘅感觉。海报采用喷墨打印技术,印喺铜版纸上面。呢个设计主要用喺机场同高铁站,等旅客可以从中搵到旅游目的地嘅灵感。同款图案亦都可以印喺纸袋上面。

The Recognition

About the A' Design Award 鐵獎

Chongqing 海报、纸袋是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Chongqing 海报、纸袋將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Chongqing 海报、纸袋因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.