Bank of England 視覺識別系統 by Matteo Ruisi and Peter McCabe

Bank of England 視覺識別系統 by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2022

Bank of England 視覺識別系統

by Matteo Ruisi and Peter McCabe

Client: Bank of England

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #138983

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bank of England 視覺識別系統

為中央銀行進行設計，意味著需要在技術性及敏感資訊、員工主導的輸出成果、引人入勝的一般溝通，以及一系列法規之間取得平衡。這並非易事，而且建基於微妙的內部動態。新的識別系統與將會使用它的人員共同開發，平衡了溝通的各個層面。它專注於以易於理解、切合需要、具結構性及與眾不同的方式接觸更廣泛的公眾。這些關鍵原則已被採用作為所有視覺資產的設計方向。

The Recognition

About the A' Design Award 銀獎

Bank of England 視覺識別系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Bank of England 視覺識別系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Bank of England 視覺識別系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions & Packaging: Not applicable
Tags: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Production Technology: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Design Challenge: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Research: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiration: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Project Duration: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Operation Flow: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Team Members: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Image Credits: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.