Gorgeous Frontier Highway 品牌形象 by Zhuang Li

Gorgeous Frontier Highway 品牌形象 by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Gorgeous Frontier Highway 品牌形象

by Zhuang Li

Client: China National Highway G331

A' Design Award 鐵獎 Winner in 平面 Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway 品牌形象

《壯美邊疆路》係為中國國道G331設計嘅品牌形象。呢條公路沿住中國北部邊境延伸,喺黑龍江省形成一條漫長嘅邊防公路。設計元素取材自地貌、植被同公路本身：半圓代表地貌,葉子代表植被,線條代表公路。呢啲元素結合埋一齊,將自然文化同現代平面造型融為一體。呢個品牌形象反映出沿路四季嘅變化,同埋當地充滿活力嘅風土人情。

The Recognition

About the A' Design Award 鐵獎

Gorgeous Frontier Highway 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Gorgeous Frontier Highway 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Gorgeous Frontier Highway 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release