Transam Carriers 品牌形象 by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2022

Transam Carriers 品牌形象

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #139409

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Transam Carriers 品牌形象

Transam Carriers係為一間總部設於加拿大多倫多嘅運輸及物流公司所創作嘅品牌形象。呢個形象設計以歐洲野牛(Zubr)為核心元素，呢種來自東歐嘅動物象徵住獨特性同力量。動物嘅頭部被融入三角形當中，配合傾斜嘅自訂字體，令標誌呈現出充滿動感嘅視覺效果。黃色同黑色係主要嘅兩種顏色。呢套設計風格廣泛應用於企業貨車、網站、社交媒體、文儀用品、廣告同宣傳產品上面。圖像中嘅黃色三角形令呢個品牌喺行業內具有高度辨識度。

The Recognition

About the A' Design Award 銅獎

Transam Carriers 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Transam Carriers 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Transam Carriers 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics