Greeninful 品牌形象 by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Greeninful 品牌形象

by Michelle Poon

Client: Greenin'ful

A' Design Award 鐵獎 Winner in 平面 Category

11,116

Verified Award Winner

Verify Award Status for #139444

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful 品牌形象

Greeninful係一個支持可持續生活方式嘅環保品牌嘅品牌重塑項目。呢個品牌連繫住關心環境嘅人。標誌呈現咗綠色社群嘅面孔,反映出堅定同好奇嘅特質。視覺形象運用咗鮮明嘅色彩、大膽嘅筆觸同手繪元素,喺應用上保持靈活性。所選用嘅圖像務求令人感覺親切,並突顯社群導向嘅特色。呢次品牌重塑將品牌由一個交易平台,轉變為一個提升公眾環保意識嘅社群。

The Recognition

About the A' Design Award 鐵獎

Greeninful 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Greeninful 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Greeninful 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)