Khedr El Attar 品牌形象 by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2022
Khedr El Attar 品牌形象
Client: Khedr el Attar
A' Design Award 鐵獎 Winner in 平面 Category
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About Khedr El Attar 品牌形象
《Khedr El Attar》係一個品牌形象設計項目，為一間喺1945年喺開羅成立、專營有機同原生產品嘅商戶而創作。呢個項目結合咗品牌策略同視覺系統，反映出品牌全新嘅定位。呢套形象保留咗Khedr El Attar作為有機同原生產品供應來源嘅地位。視覺系統將業務組織成三大分類：有機藥品、原生美容產品同烹飪產品。包裝設計同品牌指引令成套系統更臻完善，將呢個行業嘅傳統理念同現代化嘅呈現手法融為一體。
The Recognition
About the A' Design Award 鐵獎
Khedr El Attar 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Khedr El Attar 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Khedr El Attar 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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