Half Production 品牌識別 by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2022

Half Production 品牌識別

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #140291

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production 品牌識別

Half Production 是一家攝影和攝影工作室。光影之間的平衡是他們一直追求的。同時，這也與他們的人生哲學不謀而合。掌握一半和全部的平衡，就像謙虛和不斷學習，功能和創造力的平衡。標誌的靈感來自倒水的動作。當玻璃杯滿了時，就沒有改進的空間了。倒水的動作似乎是我們所追求的。保持謙虛並不斷學習。

The Recognition

About the A' Design Award 銅獎

Half Production 品牌識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Half Production 品牌識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Half Production 品牌識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021