Enable Change 品牌形象 by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Enable Change 品牌形象

by Squared

Client: Isabelle Laporte

A' Design Award 鐵獎 Winner in 平面 Category

13,331

Verified Award Winner

Verify Award Status for #140542

即刻探索 View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change 品牌形象

Enable Change係為一位從事變革管理嘅專業人士所創作嘅品牌形象。呢個形象採用咗簡約嘅設計手法、大膽嘅字體組合，配合一種鮮明奪目嘅顏色。標誌符號將英文字母I同L嘅縮寫同無限符號結合，象徵住包容共融。字體嘅選擇反映住變化嘅概念，形態不斷演變，粗幼筆劃之間流暢過渡。色彩配搭精簡，圖形風格扁平化。整個設計同開發過程喺2021年進行，歷時大約兩個月。

The Recognition

About the A' Design Award 鐵獎

Enable Change 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Enable Change 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Enable Change 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska