Ragu Communication 嘅作品 Biblioteche di Roma 品牌形象

由設計師 Ragu Communication 創作嘅 Biblioteche di Roma 品牌形象係備受推崇嘅 2022 A' Design Award 金獎得獎作品，獲獎類別為平面設計。

金平面· 2022

Biblioteche di Roma 品牌形象

由 Ragu Communication

客戶: Sistema Biblioteche di Roma

平面類別嘅 A' Design Award 金獎得獎者

95,370

經驗證嘅獲獎者

驗證設計 #140666 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Biblioteche di Roma 品牌形象

Biblioteche di Roma 係為羅馬市公共圖書館網絡而創作嘅品牌形象。呢個形象標誌住圖書館系統成立二十五週年，旨在表達創新同無障礙嘅理念。舊有嘅標誌顯示一本側放嘅合埋嘅書。新嘅符號展示一本打開嘅書，同時亦可以解讀為名稱嘅第一個字母。呢個圖形標記簡潔而精煉。呢套形象應用喺文具系統、數碼接觸點、廣告、戶外媒體同指示標牌上。

榮譽認可

關於A' Design Award 金獎

Biblioteche di Roma 品牌形象是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Biblioteche di Roma 品牌形象將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Biblioteche di Roma 品牌形象激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
尺寸同包裝: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
標籤: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
生產技術: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
設計挑戰: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
靈感: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
項目時長: The project began in Rome in January 2021 and was delivered to the client in April 2021
操作流程: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
專利: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
團隊成員: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
圖片來源: Ragu Communication