About Puer 信息圖表海報 by Evan Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2026

About Puer 信息圖表海報

by Evan Chen

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #140737

View at A' Design Award Press Release Award Badge

Colors

The Design

About About Puer 信息圖表海報

《About Puer》係一套關於普洱茶嘅信息圖表海報，普洱茶係一種植根於中國雲南地區嘅茶葉。每張海報尺寸為500乘700毫米。呢個系列展示咗普洱茶樹嘅品種、生態特徵、生物多樣性同埋原產地。海報從生物學同化學嘅角度解釋普洱茶嘅功效。文字、圖形、圖表同插畫將複雜嘅數據簡化成清晰嘅結構。目的係幫助大眾了解茶嘅基本知識，並向更廣泛嘅受眾分享中國茶文化。

The Recognition

About the A' Design Award 鐵獎

About Puer 信息圖表海報是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計About Puer 信息圖表海報將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。About Puer 信息圖表海報因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging: Poster: 500mm*700mm
Tags: Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members: Evan Chen
Min Fang
Fan Zhang
Image Credits: Evan Chen