LPCP 5th Anniversary 報紙設計 by Yen Lin Shen

LPCP 5th Anniversary 報紙設計 by Yen Lin Shen is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 印刷設計 Competition Category.

銅印刷· 2023

LPCP 5th Anniversary 報紙設計

by Yen Lin Shen

Client: Les Petites Choses Production

A' Design Award 銅獎 Winner in 印刷 Category

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Colors

The Design

About LPCP 5th Anniversary 報紙設計

目的：以快速、互動的方式介紹 Les Petites Choses Production (LPCP)。重點介紹LPCP的核心價值、成就、14位舞者和五個主要章節。獨特的設計加上互動折疊和創意巧思，呈現至少六種不同的視角。讓讀者更深入了解 LPCP 的身份和價值觀，讓讀者對他們的工作有新的視角和見解。讓觀眾更容易與 LPCP 建立聯繫並欣賞他們獨特的現代舞風格。

The Recognition

About the A' Design Award 銅獎

LPCP 5th Anniversary 報紙設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計LPCP 5th Anniversary 報紙設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。LPCP 5th Anniversary 報紙設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This newspaper design changed the way ordinary readers read. This newspaper consists of two posters folded in different ways and divided into at least six different visions through interactive folding and creative ingenuity. Newspapers will no longer be treated as one-off consumables while also adding value to those who want to collect them. At the same time, it also helps the dance group easier to remember and impress more audience.
Dimensions & Packaging: It shows different densities and presents light and dark levels through various degrees of thickness. This time the prints are made of ivory paper with a smooth feel. To add visual richness, the designer added two unique fluorescent colors in addition to four colors for printing to make the vision more saturated and colorful. Through the knife mold turn, the single poster becomes a booklet and a wrapped envelope, increasing interest in the newspaper structure.
Tags: A,Contemporary dance B,Public participation C,Taiwanese culture D,Boundless creativity, E. Newspaper introduction
Production Technology: In this work, dots of various sizes are used. However, when the density of the dots is high and the size is small, the cross pattern of the optical illusion of the grid will be generated, which will affect design quality and make it difficult to read. Therefore, the printing house suggested that a crystal dots method could be used instead. It can achieve the desired effect and increase the positive impact on the works.
Design Challenge: The biggest challenge is organizing and summarizing a large amount of information, using only two posters to transform various visual effects while allowing the experiencer to participate in the art and understand the information.
Research: First of all, to wrap the two posters together in a particular way, a mathematician must consult to calculate the unique layout, knowing the size of the inner booklet. Countless tests were done with the help of the printing house. And trying different pleat methods achieve the effect of perfectly covering the two posters.

The designer and the editor-in-chief have also discussed and preliminary understanding of the dancing group through several times online interviews. In addition, the designer also personally experienced the contemporary dance and was paired with members of the dancing group. Some oral interviews and learning more about the inspiration might be adopted. This is not an easy task because the concept of spirituality and contemporary dance are very abstract. Then, the designer took the fragmented inspiration fragments in his life, took notes with simple text descriptions on the mobile phone, and slowly pieced together the working prototype.

On the other hand, because the designer initially wanted to present the work in Risograph printing, but due to the size limitation, He spent a lot of time researching how to simulate a similar effect with graphic design technology.
Inspiration: This newspaper is based on the designer's in-depth understanding of the dance group's history, spiritual concepts, activities, and past performances, to find symbols with different symbolic meanings, and hope that the audience can read this newspaper with enjoyable participation and can clearly understand knowing this contemporary dancing group more systematically.
Project Duration: The designer began to contact the dancing group at the end of 2020. Still, due to the COVID-19 epidemic, the production was suspended for a few months and finally published in August 2021 in Taiwan.
Operation Flow: Envelope When the poster was folded into an envelope, I deliberately used a fluorescent pink sticker that was precisely the same size as the dots, which were hidden among numerous dots, on the poster to fit the envelope seal. The sticker's position would be different from person to person each time, but it can be integrated into the picture. This also expresses the feeling of "NOW" that LCPC wants to emphasize. The back of the outer poster In 2019, LPCP customized an international dance festival, "Battle Jam," for . As there is a rectangular plaid stage, the Designer used uneven square color blocks in the center of the back of the outer poster to simulate the same pattern. Then, I used it as background and placed a photo of a group of people who were in a dance competition. I also interspersed the title and subtitle on it. When the vision extends from the outer poster to the central square stage, the four corners of the paper are slightly erected along the folding line. It can vaguely see a group of people dancing around in various forms. That is to restore the original scene of "Monday School." The front of the Inside poster When the audience is unpacking this folded poster, regardless of whether they have an artistic background or not, through the creation of this newspaper, they can inspire their innate aesthetic and appreciate this artistic booklet. It is also a response to the concept of "Everyone can Dance" and "Boundless Creativity." On the inner front is a booklet that can be unfolded into a poster. The booklet records some important events of the dance troupe. In order to avoid standardization, It used thin slanted dots to make the image of the group dancers and placed them in every corner of the front of the poster. When reading the newspaper, the readers not only can understand the important events of LPCP but also find the figures of dancers on every page. Back of inner poster [Fighters] is LPCP'S current central performance.
Patents: Published in August 2021
Copyright: Les Petites Choses Production
Image Credits: Graphic Designer/Yen Lin Shen
Chief Editor/ Yun Cheng Chen