由設計師 Haiwen Yang 創作嘅 Anlan Branding 品牌形象係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2023

Anlan Branding 品牌形象

由 Haiwen Yang

客戶: Anlan

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #141858 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Anlan Branding 品牌形象

安蘭品牌形象係為一個美容儀器品牌而設計嘅品牌識別系統。呢個識別系統喺唔同應用場景下都保持高辨識度。字體帶有柔和嘅圓角設計,整體字形簡潔清爽。由字母A衍生出嚟嘅花卉圖案,呼應咗美嘅概念,而字母A上精準嘅切割設計,則將科技感同美學連結埋一齊。品牌以紫色作為主色調。呢套識別系統應用喺文具同包裝系統上,並配有指引手冊,確保品牌形象運用嘅一致性。

榮譽認可

關於A' Design Award 鐵獎

Anlan Branding 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Anlan Branding 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Anlan Branding 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
尺寸同包裝: The coordinated images were applied to all physical stationery system and package system.
標籤: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
生產技術: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
設計挑戰: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
研究: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
靈感: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
項目時長: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
操作流程: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
專利: Shenzhen Baselab Technology Ltd.
團隊成員: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
圖片來源: Shenzhen Baselab Technology Ltd.