Unajiro 視覺形象 by Keisuke Akari is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2023

Unajiro 視覺形象

by Keisuke Akari

Client: Spiceworks

A' Design Award 銀獎 Winner in 平面 Category

34,278

Verified Award Winner

Verify Award Status for #142096

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unajiro 視覺形象

Unajiro係為一個鰻魚餐廳品牌創作嘅視覺形象。呢套形象包括標誌同埋一整套應用項目,例如裝飾、燈籠、筷子袋同圍裙。標誌結合咗片假名同平假名嘅「U」字形態、意思係「好味」嘅「umai」一詞,以及日文「鰻魚」一詞嘅第一個音。設計跟隨傳統日本職人風格,表達出美味飯碗嘅概念。筷子袋上加咗回收標誌。封面上「生意興隆」嘅字句寄託咗對生意暢旺嘅祝願。

The Recognition

About the A' Design Award 銀獎

Unajiro 視覺形象是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Unajiro 視覺形象將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Unajiro 視覺形象是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created the visual identity of Eel Jiro. We create logos and design them in total, such as decorations such as goodwill and lanterns, chopstick bags, and apron. I was particular about the recycling mark of the chopstick bag.
Dimensions & Packaging: CARD IS 90MMX51MM
Production Technology: We created the concept of a delicious rice bowl.
The "prosperous business" on the front cover is a wish that business will go well.
We put importance on the Japanese style.
Inspiration: It is an acronym for "U" in Japanese katakana, "U" in hiragana, "Umai" which means delicious, and an acronym for eel.
It is a Japanese craftsman-like design.
Team Members: Keisuke Akari
Image Credits: ALL KEISUKE AKARI

Read the Press Release