Cidih 品牌形象設計 by Peng Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Cidih 品牌形象設計

by Peng Wang

A' Design Award 鐵獎 Winner in 平面 Category

8,889

Verified Award Winner

Verify Award Status for #142225

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cidih 品牌形象設計

Cidih係一個為米蘭一個教育同科研基地設計嘅品牌形象,呢個基地係由清華大學同米蘭理工大學共同建立嘅。字母C同D互為正負形,象徵住理論同實踐嘅統一,以及一個國際化平台嘅包容性。中間嗰個半圓形寓意住旭日初升。字母H代表hub(樞紐),佢嘅負形裡面藏住咗名稱嘅輪廓。呢個品牌形象應用喺印刷品、數碼標牌、網站、屏幕、裁切板同亞加力等多種載體上面。

The Recognition

About the A' Design Award 鐵獎

Cidih 品牌形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Cidih 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Cidih 品牌形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions & Packaging: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tags: Brand Identity, Logo, VI
Production Technology: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Design Challenge: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Research: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiration: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Project Duration: The project was started in November, 2020 and put into operation in May, 2021.
Operation Flow: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Team Members: Peng Wang