Ecovacs 零售店室內設計 by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs 零售店室內設計 by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 室內空間及展覽設計 Competition Category.

鐵室內· 2023

Ecovacs 零售店室內設計

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

A' Design Award 鐵獎 Winner in 室內 Category

9,923

Verified Award Winner

Verify Award Status for #142308

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecovacs 零售店室內設計

科沃斯係一間專為智能機器人產品而設計嘅零售店,佔地150平方米。店舖以家居場景嘅形式,將科技同日常生活結合,呈現出「更美好生活方式」嘅主題。空間主色調以漸變藍色為主,配以溫暖木紋同帶有金屬質感嘅銀灰色陳列架。品牌標誌同產品當中嘅圓形元素,被運用作為視覺語言。店內規劃咗清晰嘅動線,引導參觀者依次經過展示區、銷售區、體驗區同場景區。呢間店舖於2022年在中國開業。

The Recognition

About the A' Design Award 鐵獎

Ecovacs 零售店室內設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ecovacs 零售店室內設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ecovacs 零售店室內設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging: 150㎡
Tags: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration: The project began in January 2022 and was launched in China in June 2022.
Operation Flow: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang