Lumedica 企業品牌形象 by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Lumedica 企業品牌形象

by Spiros Gizas

Client: Lumedica

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #142317

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Colors

The Design

About Lumedica 企業品牌形象

Lumedica係為一間診斷公司創作嘅企業品牌形象。呢個形象以經典字體同圖形序列標誌為核心構建，呢種圖形手法源自生物信息學,用嚟展示DNA同RNA序列嘅保守性同多樣性。標誌被置於設計嘅視覺焦點位置。色彩、字體排版、形狀、圖像同留白相互結合,共同表達品牌嘅個性。呢個品牌形象應用於信封、信頭、報告文件夾、日誌本、宣傳冊、袋、名片、單張同月曆等物品上。

The Recognition

About the A' Design Award 鐵獎

Lumedica 企業品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Lumedica 企業品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Lumedica 企業品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas