In Chali 沉浸式互動展覽 by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 活動設計 Competition Category.
鐵活動· 2023
In Chali 沉浸式互動展覽
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award 鐵獎 Winner in 活動 Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali 沉浸式互動展覽
《In Chali》係一個專為茶飲品牌Chali創作嘅沉浸式互動展覽。展覽以茶為主題，透過數碼投影同觸控感應裝置，呈現中國嘅山川、河流、植物同茶葉。參觀者喺空間入面穿梭移動，以沉浸式嘅方式體驗呢片山水景致。展覽仲設有香氛系統，釋放茶香，令參觀者可以透過視覺、聽覺同嗅覺全方位感受展覽內容。呢個設計將茶文化、視覺藝術同品牌理念融為一體，串連成一趟連貫嘅體驗之旅。
The Recognition
About the A' Design Award 鐵獎
In Chali 沉浸式互動展覽是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計In Chali 沉浸式互動展覽將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。In Chali 沉浸式互動展覽因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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