Stacked Cubes 活動促銷 by Xin Meng is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Stacked Cubes 活動促銷

by Xin Meng

Client: Shanghai Jiao Tong University

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #142396

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stacked Cubes 活動促銷

HCM（虹橋貨櫃市場）主辦單位以貨櫃為基本單位，自由搭建所需的市場空間。 Stacked Cubes是針對這個市場的推廣項目，包括字體設計、海報和影片。作為貨櫃主題創意社區，該市場為居民提供了豐富多彩的創意娛樂。設計師設計了一種新字體，其靈感來自容器的自由組合。

The Recognition

About the A' Design Award 鐵獎

Stacked Cubes 活動促銷是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Stacked Cubes 活動促銷將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Stacked Cubes 活動促銷因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.
Dimensions & Packaging: This visual design has no fixed size and can be used according to the size of the media.
Tags: Graphic Design,Brand, poster, Font design, Modularizatio
Production Technology: Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.
Design Challenge: The challenge of this project is the design of fonts.
Research: The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.
Inspiration: The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.
Project Duration: The project was launched in Shanghai in January 2022 and completed in April 2022.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Image Credits: Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng