由設計師 Sersen Shenzhen Brand Consulting 創作嘅 Pakka Coffee Shop 品牌形象设计係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2023

Pakka Coffee Shop 品牌形象设计

由 Sersen Shenzhen Brand Consulting

客戶: Pakka Coffee Shop

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #142456 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Pakka Coffee Shop 品牌形象设计

Pakka Coffee Shop係為中国汕头一间咖啡店度身订造嘅品牌形象设计。设计将手写字体同蓝橙对比色配色方案结合埋一齐。随性嘅手写字体灵感源自涂鸦同街头艺术，而蓝橙配色就带出美式复古风格。呢套简洁嘅视觉系统令品牌形象喺唔同媒介上都保持统一同易于识别。呢个品牌形象旨在将咖啡文化同日常生活连结埋一齐，藉此吸引对街头潮流有兴趣嘅年轻顾客。

榮譽認可

關於A' Design Award 銅獎

Pakka Coffee Shop 品牌形象设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pakka Coffee Shop 品牌形象设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pakka Coffee Shop 品牌形象设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
標籤: LOGO, Brand Image, Coffee culture, Street culture, American style
設計挑戰: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
研究: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
靈感: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
項目時長: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
操作流程: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

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