Akomi 嘅作品 Italian Capital of Culture 標誌和啟動活動

由設計師 Akomi 創作嘅 Italian Capital of Culture 標誌和啟動活動係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2023

Italian Capital of Culture 標誌和啟動活動

由 Akomi

客戶: Municipalities of Brescia and Bergamo

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #143502 嘅獲獎狀態

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色彩

設計

關於 Italian Capital of Culture 標誌和啟動活動

兩個不同城市（貝加莫和布雷西亞，聯合成為 2023 年義大利文化之都）共享的一個標誌，靈感來自流行文化，並隨著時間的推移而演變。整個幾何形狀基於恆定厚度的線性元素的彎曲，其靈感來自於這兩個城市眾所周知的建築桿，目的是推翻工業城市的刻板印象，並慶祝它們在第一次covid-19激增期間的韌性。標誌性的紅色元素不僅是3和B，在不同的脈絡中也能獲得不同的意義和形狀。

榮譽認可

關於A' Design Award 銀獎

Italian Capital of Culture 標誌和啟動活動是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Italian Capital of Culture 標誌和啟動活動將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Italian Capital of Culture 標誌和啟動活動是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
尺寸同包裝: Minimum height of the logo: 10 mm
標籤: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
生產技術: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
設計挑戰: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
研究: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
靈感: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
項目時長: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
操作流程: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.