Xing Yun Shu 甜品品牌形象设计 by Bingying Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2023
Xing Yun Shu 甜品品牌形象设计
by Bingying Liu
Client: Shijiazhuang luoshanqi foods co., ltd
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #145021The Design
About Xing Yun Shu 甜品品牌形象设计
《幸运树》是为一家甜品生产商创作的品牌形象设计。设计通过全新的视觉语言，传达中国传统文化中「幸运」的意涵。以紧凑的点、线、面构成的抽象图形，取代了繁复的传统中式纹样，虽经简化，其造型仍蕴含着吉祥好运的寓意。喜庆的红绿配色与汉字相结合，为传统注入清新的面貌。设计旨在为这个甜品品牌营造温暖而正面的形象感受。
The Recognition
About the A' Design Award 銅獎
Xing Yun Shu 甜品品牌形象设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Xing Yun Shu 甜品品牌形象设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Xing Yun Shu 甜品品牌形象设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
- Tags
- Luck，Fashion，Youth，Dessert，Imagine
- Design Challenge
- expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- Inspiration
- The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- Project Duration
- The project was started in Shijiazhuang in May 2022 and completed in September 2022.
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