由設計師 Yichun Lin 創作嘅 Taichung Public Library 品牌識別 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2023
Taichung Public Library 品牌識別
客戶: Yichun Lin Design
平面 類別嘅 A' Design Award 銅獎 得獎者
12,981
經驗證嘅獲獎者
驗證設計 #145496 嘅獲獎狀態設計
關於 Taichung Public Library 品牌識別
作為台灣第一座美術館與圖書館結合的建築，台中市立圖書館品牌體系的打造著重自然與文明的融合。設計理念強調現代建築與自然元素的無縫融合，旨在喚起新鮮感和好奇心。品牌系統營造了一種氛圍，鼓勵遊客深入研究圖書館提供的多元化文化體驗，享受當代文明與森林寧靜之間的平衡。
榮譽認可
關於A' Design Award 銅獎
Taichung Public Library 品牌識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Taichung Public Library 品牌識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Taichung Public Library 品牌識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- 尺寸同包裝
- Minimum size of logo: 35mm x 6.5mm
- 標籤
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- 生產技術
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- 設計挑戰
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- 研究
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- 靈感
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- 項目時長
- December 2020 to January 2021, Taiwan
- 操作流程
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- 團隊成員
- Art Director: Yichun Lin
- 圖片來源
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
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