Tibet Shannan 企業形像 by River Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2023

Tibet Shannan 企業形像

by River Liu

Client: River Liu Design

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #145618

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Colors

The Design

About Tibet Shannan 企業形像

西藏山南項目旨在促進山南旅遊業的發展。通過打造具有代表性的標誌，通過系統化的產品和旅遊指南來延伸城市的印象。標誌的靈感源自山南的風土人情，並通過當代藝術簡化為符號。該標誌本身俱有多功能性和可擴展性，能夠無縫集成到不同的產品中。這部作品希望給觀眾帶來正能量、有趣的能量，更好地滿足現代市場的需求，幫助這座古城展示多姿多彩的一面。

The Recognition

About the A' Design Award 銀獎

Tibet Shannan 企業形像是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tibet Shannan 企業形像將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tibet Shannan 企業形像是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensions & Packaging: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tags: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Production Technology: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Design Challenge: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Research: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiration: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Project Duration: The project started in July 2021 in China and finished in Jun 2022.
Operation Flow: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patents: Copyrights belong to River Liu,2022
Team Members: River Liu
Image Credits: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.