金 平面 · 2023
Beijing Happy Valley 插圖系列
by Wu Yao
- A' Design Award 金獎 2023 in 平面
- CLIENT: Lichexg Technology
- Estimated Number of Design Views: 95,969
- Verification code CCDD3850A9 · Verify this award
Colors
About Beijing Happy Valley 插圖系列
兩張插畫嘗試將新中式、波普等多種風格結合。該項目的元素太多，設計師希望將這些元素合理和諧地放置在同一個視覺系統中。另一種設計風格則更加大膽，色彩對比更加鮮明，在保證畫面完整性的同時，帶給人們更大的視覺衝擊力。設計師多次嘗試將齊天大聖和哪吒鬧海兩個經典神話故事形象化、重塑，並將其融合在一起。
About the A' Design Award 金獎
Beijing Happy Valley 插圖系列是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Beijing Happy Valley 插圖系列將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Beijing Happy Valley 插圖系列激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
- Tags
- Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
- Production Technology
- Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
- Design Challenge
- How to put the three pictures together harmoniously
- Research
- First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
- Inspiration
- This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
- Project Duration
- The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
- Operation Flow
- The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
