Tea and Tea 品牌 by Shenzhen Huathink Design Co., Ltd

Tea and Tea 品牌 by Shenzhen Huathink Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2023

Tea and Tea 品牌

by Shenzhen Huathink Design Co., Ltd

Client: Shenzhen Huathink Design CO.,LTD

A' Design Award 銅獎 Winner in 平面 Category

11,405

Verified Award Winner

Verify Award Status for #146784

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Tea 品牌

茶茶是一個中國飲品品牌，其行銷策略以中式拿鐵茶為中心。標誌由“Tea”和“Tea”字樣以及阿拉伯數字“2”組成，在商標中佔據主導地位，由於與茶葉融為一體，因此具有獨特的外觀。結合清晰、引人注目的配色方案和簡單明了的風格風格（例如包裝設計和零售展示），Tea and Tea 的視覺外觀獲得了很高的品牌認知度。

The Recognition

About the A' Design Award 銅獎

Tea and Tea 品牌是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Tea and Tea 品牌將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Tea and Tea 品牌出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tags: Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Production Technology: Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Design Challenge: We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Research: We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspiration: The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Project Duration: The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Operation Flow: In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Team Members: Shenzhen Huathink Liu Yongqing Brand Design
Image Credits: Image: Shenzhen Huathink Liu Yongqing Brand Design