Digital Human 直播平台 by Baidu Online Network Technology Beijing

Digital Human 直播平台 by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 流動設計 Competition Category.

銀流動· 2023

Digital Human 直播平台

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award 銀獎 Winner in 流動 Category

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Verified Award Winner

Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human 直播平台

數字人係一個建基於人工智能技術嘅直播平台。呢個平台支援數字人製作、直播間搭建同人機交互。AI主播每日二十四小時不間斷咁直播,咁樣就唔需要現場人員同實體演播室。每位主播嘅形象都可以按品牌形象度身訂造。多元化嘅虛擬場景降低咗搭建成本,同時展現產品特性同品牌理念。目標係降低直播嘅成本同難度。

The Recognition

About the A' Design Award 銀獎

Digital Human 直播平台是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Digital Human 直播平台將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Digital Human 直播平台是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.