Rebirth 藝術空間裝置 by Hebei Puteng Culture Media Co., Ltd

Rebirth 藝術空間裝置 by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 美術設計 Competition Category.

金美術· 2023

Rebirth 藝術空間裝置

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

A' Design Award 金獎 Winner in 美術 Category

121,350

Verified Award Winner

Verify Award Status for #147142

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebirth 藝術空間裝置

《重生》係一個以更新為主題嘅沉浸式商業藝術空間。呢個空間講述一個人工智能女孩喺未來透過記憶提取同重塑,重新創造地球嘅故事。室內沿住遊覽路線分為三個部分:最後嘅地球人、地球嘅記憶,以及創世。仿真動物透過3D建模、雕塑、模具製作、上色同植毛技術製成。內置嘅機械結構同控制系統營造出栩栩如生嘅動態效果。

The Recognition

About the A' Design Award 金獎

Rebirth 藝術空間裝置是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Rebirth 藝術空間裝置將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Rebirth 藝術空間裝置激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags: Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology: The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge: This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research: The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration: As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration: The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow: The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members: JIN FX