Jamtland 活動可視化 by Tom Linden and Vita Li

Jamtland 活動可視化 by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 電腦圖像設計 Competition Category.

金電腦圖像· 2023

Jamtland 活動可視化

by Tom Linden and Vita Li

Client: Visuals By Nor

A' Design Award 金獎 Winner in 電腦圖像 Category

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Verified Award Winner

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Colors

The Design

About Jamtland 活動可視化

客戶希望展示他們的品牌與瑞典賈姆特蘭自然環境的聯繫。該機構使用 3D 建模和可視化來重建該地區的植物物種和生物群落。他們進行了廣泛的研究和參考收集，以確保准確描繪植物，並將客戶的品牌顏色作為背景。由此產生的圖像有效地傳達了客戶對自然、可持續實踐及其與自然的密切聯繫的關注，使觀看者能夠將產品線與這些積極的屬性聯繫起來

The Recognition

About the A' Design Award 金獎

Jamtland 活動可視化是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Jamtland 活動可視化將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Jamtland 活動可視化激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li