Forshine Shenzhen 展覽館 by Hong Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 展覽會設計 Competition Category.

金展覽會· 2023

Forshine Shenzhen 展覽館

by Hong Wang

Client: Zj Design Limited

A' Design Award 金獎 Winner in 展覽會 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Forshine Shenzhen 展覽館

Forshine深圳展覽館佔地約306平方米，呢個設計融合咗色彩同幾何元素，運用空間構築同產品美學，營造出符合品牌調性嘅空間氛圍，既活潑又成熟。空間內部以灰色為主色調，並喺整個場景中貫穿溫暖嘅橙色，展現熱情同溫馨。唔同顏色嘅展示傢俬同空間互相呼應、融合，達致和諧嘅美感，營造舒適嘅體驗氛圍，同時亦形成清晰鮮明嘅品牌空間標識。

The Recognition

About the A' Design Award 金獎

Forshine Shenzhen 展覽館是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Forshine Shenzhen 展覽館將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Forshine Shenzhen 展覽館激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a pavilion space for FORSHINE at Shenzhen Home & Furniture Exhibition. With an area of 306 sqm, the design team wanted to create a new spatial structure within the framework of the building structure to build a richer field.
Dimensions & Packaging: The exhibition space has an area of approximately 306m².
Tags: Pavilion,Gray,Warm,Ceiling curves,Light
Production Technology: The showroom space also makes use of gardening techniques, setting the water feature inside to give the overall environment a proper sense of tranquility. The semi-permeable partition, the mirror reflection blurs the boundary of the whole field and overlaps with the "natural" spirit of the brand, which better accentuates the overall tone and atmosphere of the showroom.With the guidance of light and shadow and the gently floating surround passage into the exhibition area, the superposition of ceiling curves adds tension of light and shadow to the interior, superimposing the three-dimensional beauty of spatial sculpture.
Design Challenge: As a temporary space, the interior design uses curved shaped elements to add inclusiveness to the whole exhibition hall. In addition, the building blocks were prepared in advance to save time and cost for on-site construction and erection, and the façade of FORSHINE pavilion is composed of white composite panels and perforated panels, using simple lines to build a clean and sharp shape, while the black grid fabric makes the lights inside the building appear.
Research: As all the spaces of FORSHINE are concentrated in one volume, the interior space uses the circular shape as a link and guide in the air, forming an integral part with the building structure, creating an exploratory spatial form and a sense of rhythm, and becoming a medium of interaction between people and the exhibits. In order to create an immersive space experience and provide more possibilities for visitors to communicate with the showroom in depth, the layout uses a sunken area to create cohesion and a relaxed atmosphere, allowing the space to display its unique freedom with both enthusiasm and restraint.
Inspiration: In the design of the project, the design team incorporated staggered and cascading geometric elements, aiming to give the viewer a sense of freedom and movement without restraint. This extreme charm adds flair and style to the space while setting off its corporate brand with a sense of vitality.
Project Duration: This project is FORSHINE's exhibition space installed in Shenzhen Home & Furniture Exhibition. Completed design and construction in 2021.
Operation Flow: In constructing the space, the design creates a sense of rhythm and rhyme through the interplay of curved blocks, staggered spatial structure and color flow. The interlocking and iterative placement of semi-arc blocks connects different spaces, making the transition interesting and layered, and allowing the space planning to show the wireless possibilities.
Team Members: Hong Wang
Image Credits: ZJ DESIGN LIMITED