Gamma 私人銀行 by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 奢華設計 Competition Category.

銅奢華· 2023

Gamma 私人銀行

by Victor Weiss

Client: Victor Weiss

A' Design Award 銅獎 Winner in 奢華 Category

52,089

Verified Award Winner

Verify Award Status for #147498

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gamma 私人銀行

Gamma係一間私人銀行,設計成一個只限受邀請人士加入嘅財富管理會所。會員資格須經過詳細嘅方法論同資產評估先可以獲得。設計上尊重傳統銀行嘅經典元素,同時加入現代化嘅設施。作品涵蓋命名、品牌策略、視覺形象、產品開發、建築同平面設計。每位新會員都會收到一套專屬禮遇套裝,包括一枚可開啟Gamma會所嘅金幣、一盒雪茄同一支銠金筆。呢個設計嘅目標係喺數碼化嘅社會中保留人與人之間嘅互動。

The Recognition

About the A' Design Award 銅獎

Gamma 私人銀行是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Gamma 私人銀行將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Gamma 私人銀行出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release