Victor Weiss 視覺形象設計 by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2023

Victor Weiss 視覺形象設計

by Victor Weiss

Client: Victor Weiss

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #147511

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Victor Weiss 視覺形象設計

Victor Weiss係為一間設計工作室創作嘅視覺形象。標誌係一個字母組合圖案,以描邊襯線字體風格將V同W兩個字母結合而成。品牌圖案嘅設計靈感嚟自標語「Be Exclusive」入面嘅字母,將呢啲字母以有機、近乎隨機嘅方式散開排列,並混合咗描邊同實心嘅字母效果。印刷品包括名片同郵寄用品,採用黑色紙張,以凸版印刷技術製作,加上燙金工藝,並用蠟封作最後裝飾。呢套視覺形象嘅設計旨在展現精緻優雅同尊貴獨特嘅品牌形象。

The Recognition

About the A' Design Award 銅獎

Victor Weiss 視覺形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Victor Weiss 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Victor Weiss 視覺形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
Dimensions & Packaging: Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)

Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope

Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)

Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945.
Tags: Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
Design Challenge: How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
Research: The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order.
Inspiration: Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
Project Duration: Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.