Maria-Luisa Uth 嘅作品 The Dark Side of the Moon 情書

由設計師 Maria-Luisa Uth 創作嘅 The Dark Side of the Moon 情書係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2023

The Dark Side of the Moon 情書

由 Maria-Luisa Uth

客戶: Fortuna Design Studio

平面類別嘅 A' Design Award 銅獎得獎者

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驗證設計 #147779 嘅獲獎狀態

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設計

關於 The Dark Side of the Moon 情書

《月之暗面》是一封情書，講述了中國傳統的愛情故事。該項目頌揚優秀的舊印刷設計，重點在於字體、插圖、圖形設計和材料。信封打開，月亮的暗面變得可見。信的折疊方式就像口袋裡的錢包一樣，這是一種來自日本的折疊方法，18世紀傳入歐洲，並作為情書折疊方法而流行。使用的紙張可以折疊而不會破裂，而且是半透明的，在光線照射下，字母的兩側會融合在一起。

榮譽認可

關於A' Design Award 銅獎

The Dark Side of the Moon 情書是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計The Dark Side of the Moon 情書將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。The Dark Side of the Moon 情書出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
尺寸同包裝: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
標籤: graphic design, illustration, print, type design, package design
生產技術: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
設計挑戰: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
研究: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
靈感: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
項目時長: started August in Hangzhou and finished November in Hangzhou
操作流程: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
圖片來源: Qianli Ma, Maria-Luisa Uth