Wonseon Yu and Yoonhee Jeong 嘅作品 Modulabs 視覺識別系統

由設計師 Wonseon Yu and Yoonhee Jeong 創作嘅 Modulabs 視覺識別系統係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2023

Modulabs 視覺識別系統

由 Wonseon Yu and Yoonhee Jeong

客戶: Modulabs

平面類別嘅 A' Design Award 鐵獎得獎者

9,602

經驗證嘅獲獎者

驗證設計 #148300 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Modulabs 視覺識別系統

Modulabs係為一個研究社群而設計嘅視覺識別系統。呢個識別系統以一套專屬嘅可變字體為核心建構而成。呢款字體擁有單一嘅成長軸,設有300級變化,可以呈現出多種唔同嘅字母形態。每個字母都係經過細心手繪,而唔係由幾何形狀生成,從而賦予字體人性化嘅特質。字母帶有輕微嘅搖擺感,反映出行動同探索嘅過程,而唔係追求完美嘅結果。成員可以運用呢款字體嚟配合識別系統嘅需要,而內部工具亦有助佢哋輕鬆創作出各種名稱。

榮譽認可

關於A' Design Award 鐵獎

Modulabs 視覺識別系統是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Modulabs 視覺識別系統將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Modulabs 視覺識別系統因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
標籤: Identity, Typeface, System
生產技術: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
設計挑戰: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
研究: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
靈感: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
項目時長: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
操作流程: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
專利: trademarks: Modulabs (2023)
團隊成員: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong