Black Beans 品牌 by Deborah Avila is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2023

Black Beans 品牌

by Deborah Avila

Client: Black Beans

A' Design Award 銀獎 Winner in 平面 Category

37,228

Verified Award Winner

Verify Award Status for #148476

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Black Beans 品牌

當兩家屢獲殊榮的行銷機構決定合併為一家時，Black Beans 應運而生，旨在聯手在聖保羅提供最佳的數位行銷。面臨的挑戰是創建一個與優質、優雅、現代標誌相匹配的身份，以描繪其在數位市場中的崇高地位。標誌的批准直接來自機構主管，品牌立即投入使用。

The Recognition

About the A' Design Award 銀獎

Black Beans 品牌是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Black Beans 品牌將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Black Beans 品牌是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Dimensions & Packaging: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Tags: Brand identity, Modern Design, Logo creation, Logo identity
Production Technology: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Design Challenge: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Research: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Inspiration: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Project Duration: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Operation Flow: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Team Members: Art Director and Graphic Designer: Deborah Avila
Image Credits: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing