Mei Tao Wan 企業形象識別 by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2023

Mei Tao Wan 企業形象識別

by Chen Zilong

Client: Communication University of Zhejiang

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan 企業形象識別

美陶灣係為廣東省佛山市一個文化創意產業園區所設計嘅企業形象識別。標誌以「美」字嘅英文首字母M為設計基礎,並融入咗園區階梯式嘅建築造型。修長嘅造型令人聯想起當地陶瓷產業嘅陶窰煙囪。屋型代表一個開放同國際化嘅藝術空間,重疊嘅結構則寓意人才薈萃、匯聚一堂。呢套形象識別應用於名片、布袋同海報等物料上,透過電腦設計制作,並印刷投入實際使用。

The Recognition

About the A' Design Award 銅獎

Mei Tao Wan 企業形象識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mei Tao Wan 企業形象識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mei Tao Wan 企業形象識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang