Marcelo Ruis Vargas Martinelli 嘅作品 Uebaa 品牌形象

由設計師 Marcelo Ruis Vargas Martinelli 創作嘅 Uebaa 品牌形象係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2023

Uebaa 品牌形象

由 Marcelo Ruis Vargas Martinelli

客戶: Laika

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #148861 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Uebaa 品牌形象

Uebaa係為一間生產兒童產品嘅公司所創作嘅品牌形象。呢個形象設計建基於四個理念：趣味性、實用性、可持續性同美學性。呢啲理念透過豐富嘅色彩配搭、插畫同圖標嚟表達。視覺語言主要面向兒童，而品牌理念就係向家長傳遞信息。呢套系統應用喺一本96頁嘅品牌手冊、吊牌、卡片、文具、各種載體表面、社交媒體同網站上面。大部分印刷品都係採用CMYK四色膠印製作，插畫部分則以數碼方式繪製而成。

榮譽認可

關於A' Design Award 鐵獎

Uebaa 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Uebaa 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Uebaa 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
尺寸同包裝: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
標籤: Branding, visual identity, brand identity, illustration
生產技術: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
設計挑戰: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
研究: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
靈感: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
項目時長: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
操作流程: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
團隊成員: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
圖片來源: Laika Design