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Shazhou Youhuang 文化公園 by Senem Cennetoglu

Shazhou Youhuang 文化公園 by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 房地產設計 Competition Category.


金房地產· 2023

Shazhou Youhuang 文化公園

by Senem Cennetoglu

Client: Senem Cennetoglu

A' Design Award 金獎 Winner in 房地產 Category

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The Design

About Shazhou Youhuang 文化公園

沙洲友皇位於長江沿岸的張家港,毗鄰現有工廠綜合體。新的佈局包括為生產服務的設施,同時成為建築地標。一個工業旅遊目的地,一個休閒的環境,基於江南建築元素和現代中國建築抽象的融合。多元化的商業街,具有現代文化功能、創新產業設施,使其在經濟、社會和建築上成為城市的亮點。

The Recognition

About the A' Design Award 金獎

Shazhou Youhuang 文化公園是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Shazhou Youhuang 文化公園將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Shazhou Youhuang 文化公園激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging
Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags
Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge
The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration
The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration
Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents
Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits
All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex

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