由設計師 Stoked Associates 創作嘅 Ajinomoto Cec 顾客体验中心 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 室內空間及展覽設計。
銅室內· 2023
Ajinomoto Cec 顾客体验中心
客戶: Ajinomoto Malaysia Berhad
室內 類別嘅 A' Design Award 銅獎 得獎者
19,235
經驗證嘅獲獎者
驗證設計 #149023 嘅獲獎狀態設計
關於 Ajinomoto Cec 顾客体验中心
书面文本：Ajinomoto CEC係一個顾客体验中心，建於马来西亚森美兰州Bandar Enstek清真工业区內嘅一间新工厂裡面。室内设计以一幅大型LED影像墙作为开端，喺访客同员工进入Infoseum展馆之前先迎接佢哋。之后一条隧道会带领访客游历公司嘅历史、企业服务同产品。投影映射技术同音响系统为整个参观过程提供支援，而一间烹饪工作室就举办咗关於味道嘅互动体验环节。简洁俐落嘅线条设计，令人联想起甘蔗喺风中摇曳嘅动态。
榮譽認可
關於A' Design Award 銅獎
Ajinomoto Cec 顾客体验中心是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Ajinomoto Cec 顾客体验中心將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Ajinomoto Cec 顾客体验中心出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
- 尺寸同包裝
- Width 16880mm x Depth 9500mm x Height 3200mm
- 標籤
- Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
- 生產技術
- The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
- 設計挑戰
- Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
- 研究
- Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
- 靈感
- In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
- 項目時長
- The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
- 操作流程
- By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
- 專利
- 2022 All Rights Reserved. Stoked Associates
- 團隊成員
- Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy - 圖片來源
- Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
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