由設計師 Hangzhou Chancemate Tech Corp. 創作嘅 Plant Professor 植物教授 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2023
Plant Professor 植物教授
由 Hangzhou Chancemate Tech Corp.
客戶: Shanghai Jiashang Information Technology Co., LTD
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #149013 嘅獲獎狀態設計
關於 Plant Professor 植物教授
《植物教授》係一個針對中國城市年輕消費者嘅植物性食品品牌包裝系列。呢個系列涵蓋輕食餃子、果凍同咖啡等產品。系列以扁平化視覺風格貫穿始終，將食材同卡路里資訊融入同一套識別系統當中。具象圖案同抽象圖形以刻意鬆散嘅方式排列，營造出輕鬆自在嘅氛圍。包裝正面標籤展示咗品牌、產品同食材比例等資訊。呢款輕巧嘅包裝盒採用可回收紙材製作，配合環保印刷材料，方便輕易放入袋中攜帶。
榮譽認可
關於A' Design Award 銅獎
Plant Professor 植物教授是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Plant Professor 植物教授將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Plant Professor 植物教授出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- 尺寸同包裝
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - 標籤
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- 生產技術
- Recyclable paper, environmentally friendly printing materials
- 設計挑戰
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- 研究
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- 靈感
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- 項目時長
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- 操作流程
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- 團隊成員
- Jin Xie
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